Never go unsatisfied with PowerLink Quality

Never go unsatisfied with PowerLink Quality

Powerlink is a world leading manufacturer of industrial equipment, specialising in power generation and air compression machinery. Through more than ten years’ industry experience, Powerlink has become the most innovative and reputable brand in; Diesel Generators, Portable Generators, Lighting Towers, Air Compressors.

With production plants located in China and the UK, hosting over 100 engineers in the R&D department, Powerlink not only produces standardised products, but also customizes machinery according to client requests.

In the upcoming Goldfields Mining Expo Powerlink will be exhibiting three groups of new and innovative products.  

Diesel Generators- GMS1375S-R

Powerlink offers a spectrum of diesel generators with output ratings ranging from 5.5kVA to 2250kVA. Powerlink uses Cummins, Perkins, Kubota and Powerlink engines in all diesel generators.

Mining Specs lighting towers- ALT15000A

The superior performance of this lighting tower ensures stable and reliable lighting for any mining site. Metal halide lights provide ample lighting with 12kW’s of power generated by the 15kVA rated engine.

Diesel Generated Air Compressors- PSA74KD

 

 

Powerlink provides a large range of Diesel air compressor (60CFM to 1011CFM) and Electrical Air Compressors (22CFM to 380CFM).

With over 60,000 Powerlink generator sets and other machineries used globally, Powerlink products are fast becoming the number one choice for commercial industries such as: mining, manufacturing, construction, telecom and military etc. Powerlink epitomises innovation, quality and large scale production in reaching current scales of economy.

For more information Contact our team on 02 8858 9688 OR visit our website at www.powerlinkworld.com

          9/8 Gladstone Road Castle Hill NSW 2154

Mining and Engineering NSW 2012: A Great Success for Power Link

On the 28th August 2012, PowerLink Australia exhibited a range of products to the New South Wales mining community  at the 2012 Mining and Engineering  Exhibition held in Newcastle.

The show was a great success with a large number of high profile and important members of the NSW mining community visiting Power Link at stand 5010. Essential to the success of the show was it’s ability to allow us access to the decision makers and influencers in the decision making process for a number of large distributors, rental companies and mining sites.

One of the key requirements of success at the show was based around how well we could display the Power Link brand to potential clients, as well as emphasise our growth and dominance in  the industry to existing distribution partners and end-users. After-all, security  and trust in the brand is one of Power Link’s main goals  to gain higher brand value among all customers and business partners.

Another important development was the quality of information that was collected over the three days. Local information for the Hunter region rental market and mining industry will become increasingly valuable  in modifying Power Link’s range of Australian specification products for these industries.

With the presence of experienced sales staff from Power Link Australia, as well as Powerlite sales representative Ken Fackler, the company was able to supply on site information to all queries and questions regarding Power Link’s product range.

As a whole, if  we take into consideration the site location, right next to the entrance and exit, and marketing activities, such as promotional girls and audio visual displays, the show was very successful from both a branding and leads generation perspective.

Thanks to Mining and Engineering New South Wales for organising an excellent event, that was well worth attending., and thanks to all the Power Link team for helping to strengthen the brand that we have created here in Australia.

 

Customer Care

PowerLink Customer Care

www.powerlinkworld.com

Our promise at PowerLink is to provide you with the highest availability of equipment, delivered at competitive prices of the initial cost outlay, and the lowest possible cost of long-term operations and maintenance. In order to achieve this we provide the highest level of customer service and most efficient product and informational distribution system, centred on meeting the needs, objectives and requirements of all customers.

Our knowledgeable and friendly team are dedicated to delivering the most efficient response to any questions, spare part orders or extended product enquiries that may arise during the life time of any PowerLink provided product. A holistic approach to our customers enables PowerLink to provide the optimum level of support, regardless of whether we receive a simple ‘how to’ query or a large purchase order.

PowerLink aims to be your long term business partner, guaranteeing the most efficient, top performing and economical products with the highest lifetime value. 

‘PowerLink is your partner for all things power’

www.powerlinkworld.com

Achieving Sustainable Growth at PowerLink

Achieving sustainable growth at PowerLink

 

PowerLink takes strides to become a globally sustainable company. This is achieved through environmental, social and economic methods of sustainable development, with a focus on a shared vision and goals.

PowerLink’s vision is to become one of the world’s leading brands in generation and air compression equipment, whilst promoting the image and status of China’s industrial products in an international market.

You can follow PowerLink’s corporate responsibility initiatives as well as growth and development plan on our website www.powerlinkworld.com or alternatively through our social media pages at the below links.

 http://www.facebook.com/powerlinkaustralia

https://twitter.com/Powerlink_AU

http://powerlinkaustralia.blogspot.com.au/

http://www.linkedin.com/company/powerlink-australia

The Power of YouTube and Social Media

According to YouTube.com, the website sees four billion video views globally every day with 1 hours worth of video uploaded every second. It is farfetched to think that such a simple concept of sharing opinions and views via an online video database, would be the second largest search engine in the world right after Google.

Based on the overwhelming size of the YouTube database, it would be senseless not to use this media channel as a brand building, brand strengthening and value distribution system. However, before diving straight into the abyss that is social media, it is absolutely essential to strategise and consolidate a group of core messages and values that you want customers/ potential customers to regularly assoicate with your brand. At PowerLink we have designed a four point check list to determine whether or not a message to be distributed through this channel will satisfy our ideal branding strategy and market position.

1. Does the message reflect our companies mission statement?
2. Does the message educate the core values of the product and brand?
3. Will this message strengthen the current brand message or possibly shape and change it? If so, to what extent will it be shaped and changed, and is this ideal?
4. Will this message create value?

Asking these four questions helps us to understand whether the content we are issuing to our market, is valuable to them as a consumer/client and/or does the collateral add value to our business.

Below you can find the link to PowerLink's YouTube channel which shows a series of videos that have been scrutinised under these 4 check list points, as well as thoroughly analysed on the value to PowerLink and customers.

   www.youtube.com/user/powerlinkaustralia

PowerLink: Your illumination partner in Mining

In May 2012, Powerlink unveiled the ALT15000A lighting tower, one of its most innovative products to reach the Australian market. Eagerly anticipated by potential distributors, the launch of this new product strengthened the cavalry of mining spec products, including diesel generators and air compressors, which are manufactured under the Powerlink brand. Customers will be able to experience this new product first-hand at the GME WA Exhibition, October 30th-November 1st 2012, in which Powerlink will be one of the major participants. 

The 8000W metal halide light, powered by a 12kW prime rating Kubota engine, can provide enough brightness with little energy, thus one of the most economic ways to convert electrical energy into light. In comparison to other lighting towers on the market, the ALT15000A Powerlink lighting tower is the closest you can get to natural light, amplifying why it is widely used in a range of international commercial and industrial markets.

The superior performance of the lighting tower ensures stable and reliable lighting for any mining site. It meets all occupational health and safety standards and ISO9001 international quality standards. As an added feature, the ALT15000A is equipped with an audible warning system, which is activated when the mast is being raised or lowered. This ensures the safety of all operators and nearby workers.

 This new addition comes in a compact structure that is easy to move between sites. The ALT15000A lighting tower consists of a diesel generator set, group of hydraulic masts, lighting kit and trailer. The Hydraulics mast reaches 11.19 metres, with high wind resistance performance, and can rotate a full 360˚, allowing lighting in all directions. Featuring a large access door for convenient maintenance and a large fuel tank for timely use, this lighting tower is designed for the most efficient mining and commercial sites.

All Powerlink machines allow for customization to reach industry specification or individual job needs.

Brand Reputation

You'll often find manufacturers keep a close eye on the public response to their products, linking this public appraisal back to the validity of their branding strategy. A brand for a company is like a reputation for a person, in that you earn a good reputation by showing that you can consitently deliver and perform at a level equal to or above expectations. Hence, all businesses should be asking the question, how do our customers perceive our brand and whom are they passing this perception on to? Like a kid in the school yard, reputation doesnt just meet the individuals that directly associate with you, it meets all the kids in the playground.

PowerLink machines recognises that their main ally and fo towards success in new markets is branding and brand associations. Advantageous is the use of the well regarded and internationally experienced brand 'PowerLink' in selling products to new customers and new markets. Alternatively, the brands association with the stereotypical 'poor quality' Chinese products is one that serves much worry among marketing personal within the company. This would be the case with most multinational companies and thus poses the question, how do we turn a negatively driven brand association and turn it into a positive? 

1. Identify the negative association
2.Acknowledge to the market that you understand their negative perception, and challenge your company to prove these negative perceptions to be false.
3.Identify the main attributes of your brand that you want to sell
4. Target the primary audience with these attributes
5. Continuously educate them to these value attributes of this product
6. Modify and refine

For example;

PowerLink Soundproof Diesel Generating Sets EP Series—WPS450S

The WPS450S is an outstanding representative of PowerLink’s range of soundproof diesel generating sets. This set is characterized by its high efficiency, low emission levels, safety features and its position on remaining environmentally-friendly. These gen sets are used in a wide range of industries and places, such as telecom, hotels, hospitals and shopping malls which all have strict requirements on power supply stability and noise reduction.