Brand Reputation

You'll often find manufacturers keep a close eye on the public response to their products, linking this public appraisal back to the validity of their branding strategy. A brand for a company is like a reputation for a person, in that you earn a good reputation by showing that you can consitently deliver and perform at a level equal to or above expectations. Hence, all businesses should be asking the question, how do our customers perceive our brand and whom are they passing this perception on to? Like a kid in the school yard, reputation doesnt just meet the individuals that directly associate with you, it meets all the kids in the playground.

PowerLink machines recognises that their main ally and fo towards success in new markets is branding and brand associations. Advantageous is the use of the well regarded and internationally experienced brand 'PowerLink' in selling products to new customers and new markets. Alternatively, the brands association with the stereotypical 'poor quality' Chinese products is one that serves much worry among marketing personal within the company. This would be the case with most multinational companies and thus poses the question, how do we turn a negatively driven brand association and turn it into a positive? 

1. Identify the negative association
2.Acknowledge to the market that you understand their negative perception, and challenge your company to prove these negative perceptions to be false.
3.Identify the main attributes of your brand that you want to sell
4. Target the primary audience with these attributes
5. Continuously educate them to these value attributes of this product
6. Modify and refine

For example;

PowerLink Soundproof Diesel Generating Sets EP Series—WPS450S

The WPS450S is an outstanding representative of PowerLink’s range of soundproof diesel generating sets. This set is characterized by its high efficiency, low emission levels, safety features and its position on remaining environmentally-friendly. These gen sets are used in a wide range of industries and places, such as telecom, hotels, hospitals and shopping malls which all have strict requirements on power supply stability and noise reduction.