On the verge of becoming a market leading company in Australia, PowerLink machines continues striving towards growth through simply
differentiating itself from all competitors. “Differentiation is the key to our
growing success in this market. We continue to shape our products around our
end-users and their specific requirements, which gives us a great competitive
advantage in an industry guided by regulations and specific requirements” Chris
Dyce, Marketing Co-ordinator at Powerlink Australia. What makes PowerLink most
unique in the Power Generation, Air Compressor and Lighting Towers industry is
their attitude towards their limitations. “All Chinese products come with a
certain stereotype of being poorly manufactured, which is quite damaging to our
business. Proactively looking at this situation we directly challenge our
customers to eliminate the stereotype through a guarantee of providing the most
reliable product at the highest value in the market” Chris Dyce, Marketing
Co-ordinator at Powerlink Australia. According to CEO of Touchmedia, Micky Fung
“Many people think of China as just a factory for making things invented and
designed elsewhere," this is not the image that PowerLink wishes to
portray for their company.
PowerLink is a company born and bred in China, with
successful operations spanning over three decades. With high success of all
PowerLink generator products throughout China, PowerLink has expanded its
operations over the past decade to introduce their products to more than 100
countries, with wholesalers or production facilities located in all major global
economic hubs. Expanding into new markets has been challenging, yet incredibly
rewarding, with all PowerLink products showing signs of end-user adoption, with
continuing growth in all international markets.
So how does an emerging generator manufacturer company
continue to grow during world-wide financial hardships? Competitive differentiation:
Giving end-users what the other companies won’t, which is flexibility,
adaptation and customization to product design. Providing a standardised
product with the ability to add extended product accessories and spare parts to
the machines enables customers to build their own optimum product, tailored to
their individual and industry requirements. This way the customer only pays for
what they need and want, upholding the highest value for customers based on
their requirements and purchase price.
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