According to YouTube.com, the website sees four billion video views globally every day with 1 hours worth of video uploaded every second. It is farfetched to think that such a simple concept of sharing opinions and views via an online video database, would be the second largest search engine in the world right after Google.
Based on the overwhelming size of the YouTube database, it would be senseless not to use this media channel as a brand building, brand strengthening and value distribution system. However, before diving straight into the abyss that is social media, it is absolutely essential to strategise and consolidate a group of core messages and values that you want customers/ potential customers to regularly assoicate with your brand. At PowerLink we have designed a four point check list to determine whether or not a message to be distributed through this channel will satisfy our ideal branding strategy and market position.
1. Does the message reflect our companies mission statement?
2. Does the message educate the core values of the product and brand?
3. Will this message strengthen the current brand message or possibly shape and change it? If so, to what extent will it be shaped and changed, and is this ideal?
4. Will this message create value?
Asking these four questions helps us to understand whether the content we are issuing to our market, is valuable to them as a consumer/client and/or does the collateral add value to our business.
Below you can find the link to PowerLink's YouTube channel which shows a series of videos that have been scrutinised under these 4 check list points, as well as thoroughly analysed on the value to PowerLink and customers.
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