Mining and Engineering NSW 2012: A Great Success for Power Link

On the 28th August 2012, PowerLink Australia exhibited a range of products to the New South Wales mining community  at the 2012 Mining and Engineering  Exhibition held in Newcastle.

The show was a great success with a large number of high profile and important members of the NSW mining community visiting Power Link at stand 5010. Essential to the success of the show was it’s ability to allow us access to the decision makers and influencers in the decision making process for a number of large distributors, rental companies and mining sites.

One of the key requirements of success at the show was based around how well we could display the Power Link brand to potential clients, as well as emphasise our growth and dominance in  the industry to existing distribution partners and end-users. After-all, security  and trust in the brand is one of Power Link’s main goals  to gain higher brand value among all customers and business partners.

Another important development was the quality of information that was collected over the three days. Local information for the Hunter region rental market and mining industry will become increasingly valuable  in modifying Power Link’s range of Australian specification products for these industries.

With the presence of experienced sales staff from Power Link Australia, as well as Powerlite sales representative Ken Fackler, the company was able to supply on site information to all queries and questions regarding Power Link’s product range.

As a whole, if  we take into consideration the site location, right next to the entrance and exit, and marketing activities, such as promotional girls and audio visual displays, the show was very successful from both a branding and leads generation perspective.

Thanks to Mining and Engineering New South Wales for organising an excellent event, that was well worth attending., and thanks to all the Power Link team for helping to strengthen the brand that we have created here in Australia.