Value

What does value mean? Who determines the value of something? How do we measure value if everyones opinion of what is valuable is different? How do you generate more value? Why don't businesses understand the meaning of value?

Value, in definition, refers to an individuals importance put on a particular something ultimately determining its final worth to that person. So why is this so important to consider when generating an idea or developing a product for a wide buying community?

Particularly in the power generation industry there is much debate on whether to attack 'value' from a holistic stand point or do we focus on developing products that are easily customised. Is it better to improve the standardised model of a product to increase the perceived overall value of the product or do we let people pick and choose what added features they want?

Powerlink Generator Sets attempt to maintain a uniformed balance of value for their clients by offering standardised products with a low cost to high usage value ratio. On top of that, accessories, extended product lines and spare parts are offered to maximise the efficiency of generator products for individual usage.

So maybe we have to find that balance between standardisation and customisation. People who buy our products need to know that other customers value the product first, however the highest source of value is going to come from customers purchasing a product they want and need at a price that is considered good across what is individually offered to them.